Past Workshops

Below you will find links to download the workbooks and resources from previous REALTOR® Marketing Workshops. Visit the online training section to discover even more tutorials and learning resources.

Please note that this is an archive; information may have changed since these documents were created.

 
Thrive In an Evolving Industry: Sell Your Expertise and Deliver on Value (Spring 2019)
 

Join us for a well-informed, incisive and sharp-witted look at how the Canadian real estate landscape is changing. This workshop focuses on the disruptive changes that the real-estate industry is facing and will continue to face in the coming years and how REALTORS® can bring to the forefront their value, enhance their technological skills, and demonstrate to clients why working with the leading Canadian brand in the industry is advantageous to them.

THRIVE IN AN EVOLVING INDUSTRY delivers a value-packed workshop for you and your team to:

  • Streamline your day-to-day activities with the new Smart Studio app available for both iPhone and Android
  • Deepen your knowledge about the disruptive forces, both legislative and competitive, that are putting pressure on the industry and the tools and strategies that are at your disposal to help mitigate these new challenges 

Thank you to all who attended the workshop! If you missed the workshop, please watch the recording below and we will be back in the Fall with an all new curriculum!

You can also view the following for extra resources:

Links and resources:

Video tutorials:

Your Mobile Office: Work where you are

Learning Services’ live in-person workshop

Learn how tech tools for texting, email, video, and Facebook help you work where you are to connect with clients. 

YOUR MOBILE OFFICE delivers a value-packed workshop for you to:

  • Work seamlessly from any device, anywhere in real time with Google’s Suite of intelligent apps
  • Tap into the power of Facebook remarketing and manage your campaigns on the go
  • Streamline your day-to-day activities with the newest Royal LePage tools and industry apps for iPhone and Android

Thank you to all who attended the workshop! If you missed the workshop, please watch the recording below and we will be back in the Fall with an all new curriculum!

  1. Download the workbook

You can also view the following for extra resources:

Facebook Resources:

Facebook Ads Manager:

Other Resources:

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Convert More Leads To Sales

Simple strategies to improve online conversions fourfold

Convert more Leads to Sales delivers a value-packed workshop for you and your team to:

  • Streamline your online lead conversion process with a simple five-step strategy.
  • Learn how Smart Studio’s Online Lead Conversion Action Plan efficiently helps you deliver value and exceed expectations.
  • Increase conversions of your Facebook ads.

Thank you to all who attended the workshop! If you missed the workshop, please watch the recording below and we will be back in the Fall with an all new curriculum!

TO VIEW THE WEBINAR: https://www.youtube.com/watch?v=pojG41L3keE

You can also download the workbook by clicking here.

You can also view the following for extra resources :

Smart Studio Ressources:

Facebook Ressources:

Other Resources:

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Unlock the Power of Your Contacts (Fall 2017)

Unlock the Power of Your Contacts delivers a value-packed workshop for you to:

  • Develop a custom stay-in-touch strategy that works for your market and your network
  • Target messages that are relevant and focused on the value you can deliver
  • Leverage Social Media to find the right people, capture their attention and get results
  • Profit from tools designed to elevate your brand and automate your marketing

Webinar  |   Workbook Additional Resources:

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Automate and Grow Your Business with Smart Studio (Spring 2017)

Publishing Property Websites for your listings Smart Studio allows you to create and publish websites dedicated to a single property. These sites, which include Google maps, videos, floor plans, community information and more, can be distributed at no additional cost. Join Learning Services and learn all the ins and outs of Smart Studio’s single property websites in this 30-minute webinar. 

Webinar 

From lead to client in Smart Studio Leads from royallepage.ca now automatically creating new lead contacts in Smart Studio for you.  In this one-hour webinar, Learning Services shows you how to take your leads and leverage the drip campaigns and action plans of Smart Studio to incubate and track them through the process. 

Webinar

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Social Media Mastery (Fall 2016)

A condensed webinar version of our fall 2016 workshop. Watch the recording where you will learn how to:

  • Dominate social media in an engaging manner to connect with clients and prospects and generate more leads
  • Build your brand visibility and authority online with Facebook, Instagram and Twitter
  • Earn the Royal LePage Social Marketer designation with this workshop – a designation that appears on royallepage.ca and can be used in your personal marketing

Watch the webinar   |  Download the workbook 

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Listings that sell: Marketing your listings in 2016 (Spring 2016)

A condensed webinar version of our spring 2016 workshop. Watch the recording where you will learn how to:

  • Design and fine-tune a multi-faceted marketing strategy
  • Leverage a simple 4 step plan to streamline your listing marketing
  • Explore Royal LePage listing marketing tools
  • Manage and exceed your client’s expectations

Watch the webinar   |  Download the workbook Please see below for further workshop resources:

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Rank Higher in Online Search (Fall 2015)

Learn the latest trends in search marketing and search optimization to improve your online presence and stay ahead of your competition by:

  • Determining what your target audience is searching for and what they value
  • Leveraging the power of your website and social networks to generate leads and build referrals
  • Using analytics to measure and monitor your search success

Rank Higher in Online Searches video tutorial: https://www.youtube.com/watch?v=AnLatV9Gjp0

Download the workbook  (.PDF)

Google My Business (.PDF)

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Maximize Your Earning Potential (Spring 2015)

This workshop will teach you:

  • How to operate your business more efficiently
  • Improve your productivity
  • Save on time
  • Minimize costs
  • Maximize your profitability using the all new rlpNetwork

Maximize Your Earning Potential video tutorial: https://www.youtube.com/watch?v=hK_ucPTOE74&feature=youtu.be

 Download the workbook  (.PDF)

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The Power of You: Cultivate and Communicate Your Value (Fall 2014)

Download the Workbook (.PDF)

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The Digital Difference (Spring 2014)

This workshop helps you gain a more thorough understanding of digital trends and how consumers are now navigating the real estate market.

By the end of this workshop, you will be able to:

  • Develop an action plan to embrace one new digital tool to complement your current marketing strategy.
  • Increase your exposure to consumers who are searching for their next home and/or REALTOR®.
  • Capitalize on new Royal LePage tools that are available through Google’s enterprise suite of apps.
  • Create the new Listing Presentation web app in the Marketing Centre and explore other marketing tools available.

The Digital Difference video tutorial

Download the Workbook (.PDF)

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Connect, Communicate, Convert. Action Plans That Get Results (Fall 2013)

In this workshop, we lay out an easy to implement process for turning online inquiries into clients.  Plus, learn to capitalize on Royal LePage tools that help you overcome the challenges of lead management.

By the end of this workshop, you will be able to:

  • Examine the unique qualities of online leads that affect the way you engage them.
  • Develop an online lead conversion process that works.
  • Utilize the Marketing Centre’s campaign technology to incubate leads.

Connect, Communicate, Convert Video Tutorial

Download the Workbook (.PDF)

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Real Estate in Real Time (Spring 2013)

This workshop will provide you with personalized time management tactics you can sustain. Plus, learn how to leverage Royal LePage tools and third-party technology to balance the ever-competing priorities of your business.

By the end of this workshop, you will be able to:

  • Evaluate and quantify how you currently spend your time.
  • Tailor time management strategies for personalized tactics you can sustain.
  • Review industry-recognized time management tools and technologies.
  • Preview the new Royal LePage Propertybase CRM technology.

Real Estate in Real Time video tutorial

Download the Workbook (.PDF)

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Converting Leads with Content Marketing(Fall 2012)

Maximize your effectiveness by incorporating best practices for content marketing and leveraging third-party and Royal LePage tools. Capitalize on content marketing opportunities, on and offline, to stimulate and grow your business.

By the end of this workshop, you will be able to:

  • Master content marketing and maximize the benefits of blogs, videos and the social web.
  • Curate and create content that builds trust and engages your audience.
  • Develop a content grid that ensures you always have something recent and relevant to post.
  • Explore, design and distribute projects in Royal LePage’s Marketing Centre.

Download the Workbook (.PDF)

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Mobility for Your Listings (Spring 2012)

A workshop to help you bring mobility to your listing marketing at low or no cost, and learn key tactics to leverage this rapidly developing technology.

By the end of this workshop, you will be able to:

  • Make sense of the mobile landscape and available solutions.
  • Leverage and utilize QR codes appropriately.
  • Write engaging content, tailored to mobile.
  • Utilize current and upcoming Royal LePage mobile tools.

Resources:

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Campaigns 2.0 (Fall 2011)

This training walks you through the Campaigns 2.0 function in the Marketing Centre and teaches you how to leverage our upgraded campaign tool to create and send complete drip marketing campaigns in minutes!

By the end of this workshop, you will be able to:

  • Send valuable information to clients that positions you as a real estate expert.
  • Launch pre-built Buyer, Seller and Client-for-Life campaigns quickly and easily.
  • Save valuable time and effort, and improve your productivity.

Download the Workbook (.PDF)

Resources:

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Network Marketing and Social Media (Spring 2011)

A look at the social media landscape and what you should be doing with your Twitter, Facebook and LinkedIn profiles to engage clients and prospects online and expand your business. This training explores industry best practices and how you can leverage Royal LePage’s proprietary tools.

By the end of this workshop, you will be able to:

  • Engage clients, prospects and their networks in online and offline marketing efforts.
  • Apply specific social media marketing tactics that yield results.
  • Leverage the Royal LePage Marketing Centre to create engaging marketing pieces that can be easily used across many channels.

Download the Workbook (.PDF)

Resources:

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Change is Opportunity: Strategies and Tactics for Sustained Growth (Fall 2010)

In this training, we discuss strategies, tactics and techniques to help you make the right moves in the coming years and develop a marketing plan to help prepare for any challenges along the way.

By the end of this workshop, you will be able to:

  • Develop a strategic Marketing Plan that works in any market situation.
  • Learn how to work with the “right” clients and strengthen your referral network.
  • Learn to increase your marketing visibility with the evolving technological tools.
  • Determine the benefits of working with online content and communication strategies that promote offline conversations that leads to working with referrals.

Download the Workbook (.PDF)

Resources:

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Effective Cross-Generational Marketing: Techniques & Tools for Targeting Five Generations of Home Buyers and Sellers (Spring 2010)

Each generation has a different way of looking at the world and uses different tools to communicate. Learn how to reach the 5 generations in the Canadian real estate marketplace: Veterans, Baby Boomers, Generation X, Millenials and Newcomers to Canada.

By the end of this workshop, you will be able to:

  • Understand how to tailor your messages to each generation.
  • Identify marketing strategies that work best for each generation.
  • Optimize your website to effectively reach each generation.

Link to Cross Generational Marketing video tutorial

Download the Workbook (.PDF)

Resources:

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Maximize Exposure to Your Listings (without maximizing your budget) (Fall 2009)

Get hands on experience using some of the industry’s most popular social media tools and learn how you can maximize your impact by using them in tandem with Royal LePage’s proprietary tools.

By the end of this workshop, you will be able to:

  • Identify what sellers really want (and how you can deliver it)
  • Employ marketing activities that attract the right buyers to your listings.
  • Leverage social media tools like Facebook and Twitter to increase your marketing reach.

Download the Workbook (.PDF)

Resources:

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Building Your Business in Today’s Market (Spring 2009)

Learn how to overcome the challenges of doing business in a declining real estate market. With every market however, there are opportunities.

By the end of this workshop, you will be able to:

  • Differentiate yourself from the competition.
  • Develop a web commercial in the Marketing Centre.

Download the Workbook (.PDF)

Resources:

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